Yandex, together with Purina, a producer of food for dogs and cats, has launched the Search for Missing Animals service. With its help, pet owners will be able to report a lost pet, and other users can help find it.
Search for missing animals
Messages about missing pets are displayed on Yandex's own resources and on the sites of the advertising network. Ads are shown to all users who are in the area where the animal is lost.
So far, the 'Search for Lost Animals' works only in Yekaterinburg, but in the near future residents of other Russian cities will have access to the service.